The commercial profession is changing faster than processes, roles, and skills can keep up. We help you steer that change.
AI is rapidly taking over research, preparation, analysis, content production, and administrative work. At the same time, your customers are using AI themselves to orient, compare suppliers, and prepare decisions, often before the first conversation takes place.
That shifts where commercial professionals make the difference. Truly understanding customer problems, advising, building trust, and making the right trade-offs become more important, not less.
Organizations that answer these questions now are building a lead. Those who wait will have to close that gap later, under time pressure and with fewer options.
AI Transformation Advisory is our service for making that shift in a structured way. No loose experiments and no technical implementation, but advice that starts from your commercial strategy and works through to people, processes, data, and tooling.
First, we map where your organization stands today: which AI applications are already in use, where the most value can be gained, and where the biggest risks lie. Then we jointly define a realistic route: which steps come first, who takes them on, and how you measure progress.
The result is not a report that ends up in a drawer, but an approach your own team can carry forward.
AI Transformation Advisory is separate from our solutions Scherp, Groei, and Versnelling, but the AI transformation affects all three. An organization whose use of AI is structurally in order gets more out of every other improvement. That is why we offer AI Transformation Advisory as a first step for organizations that still need to determine where they stand, or as reinforcement alongside an ongoing Scherp, Groei, or Versnelling program.
A proposition that stands out, built on the same foundations of people, data, processes, and tooling.
See Scherp
Professionalize step by step, with AI that makes your team’s work structurally faster and better.
See Groei
Immediate reinforcement that delivers more when the use of AI in your organization is already in order.
See VersnellingOur approach looks at five areas that together determine how mature your organization is in its use of AI.
Are AI choices linked to your commercial strategy and goals?
How structurally is AI already used in sales, marketing, and account development?
Do you have reliable data, suitable tools, and the right safeguards?
Do your people have the knowledge, and does leadership actively drive adoption?
Do you systematically learn from what works, and scale it up?
Back in 2022, Appalti held one of the first OpenAI licenses in the Netherlands. In 2025, we translated our own AI vision into practice in eight weeks: a shared roadmap, at least two pilots, and within three months three AI applications that our own people now use every day.
Those applications grew into the Appalti AI Suite. Not a product we take to market, but an instrument tailored 100% to the needs of our services and to the colleagues who work with it daily. That is what AI should do for us: make work processes shorter and better, so that human intelligence keeps making the difference.
We never advise clients on anything we haven’t lived through ourselves.
“AI for sales, built by sales.”
