The circle: your commercial cycle

The Appalti method consists of four phases that flow into one another: proposition, choosing deliberately, pursuing, and converting. Together they form a continuous cycle, not a straight line. Most of the time, results leak away in the transition from one phase to the next.

Select a phase in the circle to see its sub-phases, plus what typically goes wrong, how Appalti helps, and what it delivers.

1234PropositionChoosing deliberatelyEngagingConvertingSelecteer een fase

Beweeg over een kwart van de cirkel, of tik erop, om de subfases en de uitwerking te zien.

Where results leak away

Most of the gain isn’t in the phases themselves, but in the transitions between them. A sharp proposition that never gets translated into clear choices. Good choices that still evaporate without follow-up. Strong follow-up that founders on a proposal that just falls short. If you only look at individual phases, you miss exactly those seams. That’s why Appalti always looks at the cycle as a whole and makes sure each phase feeds the next.

How the pillars strengthen the cycle

The cycle runs along a highway that Appalti builds within your organization: people, content, tooling, data, processes, and AI. When those six pillars work at their best and reinforce one another, the route to winning contracts becomes clear and purposeful. The circle shows what happens in each phase; the pillars determine how well it happens.

Which path is right for you?

Answer five short questions and discover which model fits your situation.

Question 1 of 5

Which situation sounds most familiar?

Take the first step

Curious where in your cycle results leak away? Schedule a no-obligation introductory meeting. Together with Appalti, you’ll map out where the biggest opportunities lie.