Does this sound familiar?
You suspect commercial value is being left on the table (in sales, tenders, your proposition, or your margins), but you lack an outside, critical perspective to prove it. Decisions are made within your own circle, without anyone challenging them. And the risk is that a wrong call only becomes visible when it’s too late.
- Decisions about sales, tenders, propositions, or tooling are made without any outside pushback.
- There is no sparring partner at the executive or management level for commercial questions.
- Tenders and proposals go out the door without a critical review beforehand.
- You wonder whether your sales process, bid process, CRM usage, and AI opportunities are still on point or fully utilized.
- There’s a vague sense of unease (“we could be doing better”) without being able to pin it down.

Erik Wiechers