Scherp

I can feel it, but I don’t know where to start

Does this sound familiar?

You suspect commercial value is being left on the table (in sales, tenders, your proposition, or your margins), but you lack an outside, critical perspective to prove it. Decisions are made within your own circle, without anyone challenging them. And the risk is that a wrong call only becomes visible when it’s too late.

  • Decisions about sales, tenders, propositions, or tooling are made without any outside pushback.
  • There is no sparring partner at the executive or management level for commercial questions.
  • Tenders and proposals go out the door without a critical review beforehand.
  • You wonder whether your sales process, bid process, CRM usage, and AI opportunities are still on point or fully utilized.
  • There’s a vague sense of unease (“we could be doing better”) without being able to pin it down.

Where are we leaving value on the table, where are costs quietly piling up, and what do we tackle first?

That nagging feeling that things could be sharper

There’s no incident. No lost tender that sets off alarm bells, no client walking away, no crisis demanding intervention. And yet it’s there, that feeling. Somewhere between two meetings, or after sending out yet another proposal, you think: this could be better. But you can’t prove it. A report, a number, a clear trigger: none of those exist. Just that nagging feeling, and the question of who else is looking in to confirm or refute it.

That is often the real problem. Decisions about sales, about tenders, about the proposition or the tooling are made within your own circle. Not because nobody looks at them, but because nobody looks at them from the outside. So proposals and tenders go out the door based on habit and experience, without a critical review beforehand. Meanwhile, small inefficiencies pile up: a duplicated effort here, a missed follow-up there, a tender that was just a little less sharp than it could have been. Harmless on their own. Added together, a creeping loss of margin, opportunities, and time.

The tricky thing about these risks is that they stay invisible until it’s too late. A missed opportunity doesn’t announce itself as a missed opportunity. A wrong decision only becomes visible once the consequences have already played out. And so the question keeps lingering, a little louder every month: shouldn’t we have someone take a critical look at this?

The solution: Scherp

That feeling needs a name before it can get an answer. Appalti calls it Scherp (sharpness): the critical, outside perspective that’s missing at the moment decisions are made, about sales, tenders, tooling, and your commercial course. No lengthy program and no sweeping change, but someone who looks in, thinks along, and confirms or corrects before a small inefficiency turns into a missed opportunity.

Scherp at a glance

Scherp

“I can feel it, but I don’t know where to start”

From
€ 2.750
per month

The exact investment depends on the size of your organization and the depth of the analysis. There is always room for a tailored approach.

  • An external, critical perspective on your sales, tenders, proposition, and tooling, at the executive and management level.
  • A scan of your commercial organization across all six pillars: people, content, tooling, data, processes, and AI.
  • A review of your sales and bid process, your CRM usage, and your AI opportunities.
  • Concrete quick wins and clear priorities: where you’re leaving value on the table, and what to tackle first.
We have been working with Appalti since 2015. That long-term partnership has delivered great results: retaining existing customers, winning new clients, and successfully entering new markets. A recent highlight is our selection as a supplier for DUO under a framework agreement with a total contract value of € 280 million.
Erik WiechersErik Wiechers · Bergler

Take the first step

It starts with an external, critical perspective. In an introductory meeting, you and Appalti map out your commercial organization together, including the bottlenecks and quick wins that are still invisible today. Ready for structural improvement instead of a one-off sharpness check?